Job Overview

The Social Media Manager at Superfly will be responsible for developing and implementing our social media strategy to enhance our online presence and improve our marketing and sales efforts. The ideal candidate will act as the voice of our brand on various platforms, fostering community engagement and brand loyalty through compelling content and effective communication. This role includes working closely with the marketing team to create social media campaigns that align with our overall marketing goals and pushing the boundaries of innovative marketing strategies across social media channels.

Job Responsibilities

• Develop, implement, and manage social media strategies to enhance brand awareness and engagement.
• Create engaging and shareable content tailored for each social media platform.
• Monitor and analyze social media performance metrics to measure success and drive future strategies.
• Collaborate with marketing and creative teams to align social media content with advertising campaigns.
• Respond to comments and customer inquiries in a timely manner, fostering community interaction.
• Stay up-to-date with trends in social media tools, applications, channels, and strategies.
• Organize and participate in social media campaigns and initiatives that promote brand loyalty.

Qualifications

• Bachelor’s degree in Marketing, Communications, or related field.
• Proven work experience as a Social Media Manager or similar role.
• Strong understanding of social media platforms and their respective audiences.
• Excellent verbal and written communication skills.
• Proficiency in using social media management tools (e.g., Hootsuite, Buffer).
• Experience with graphic design software (e.g., Adobe Creative Suite) is a plus.
• Ability to analyze data and metrics to inform decisions and strategies.

Benefits

• Competitive salary and performance-based bonuses.
• Health, dental, and vision insurance options.
• Paid time off and flexible work schedules.
• Professional development and continuing education opportunities.
• Access to wellness programs and employee assistance resources.
• Company-sponsored events and team-building activities.

Technologies & Tools

The Social Media Manager will primarily utilize various social media platforms such as Facebook, Instagram, Twitter, and LinkedIn. Additionally, they will employ social media management tools like Hootsuite and Buffer for scheduling posts and monitoring engagement. Content creation will often involve design software including Adobe Photoshop and Canva, while analytics tools like Google Analytics and social media insights will be used to evaluate performance and optimize strategies.

Ideal Candidates

The ideal candidates for this position will possess a proactive attitude, creativity, and an authentic passion for social media engagement. They should exemplify strong interpersonal skills, demonstrating the ability to build relationships with customers and encourage conversation. Furthermore, candidates will be analytical thinkers with a deep understanding of audience dynamics and trends, coupled with a commitment to remaining at the forefront of social media marketing strategies.