Job Overview

The Marketing Communications Manager at University of the People will be responsible for developing, implementing, and overseeing marketing communication strategies that align with the institution's mission and goals. This role will involve collaboration with various departments to create compelling content that enhances brand awareness, engages stakeholders, and drives enrollment. The candidate will utilize analytical skills to evaluate campaign performance and suggest improvements, ensuring that marketing initiatives effectively attract and retain students while supporting overall institutional objectives.

Job Responsibilities

• Develop and execute comprehensive marketing communication plans that reflect the university's brand and positioning.
• Oversee the creation of all marketing materials, including brochures, newsletters, social media content, and press releases.
• Collaborate with academic departments, admissions, and other stakeholders to ensure consistent messaging across all platforms.
• Manage the marketing budget, ensuring efficient allocation of resources for campaigns.
• Analyze market trends and campaign performance metrics to guide strategy adjustments and reporting to senior management.
• Develop and maintain relationships with media outlets and community organizations to enhance visibility and reputation.
• Coordinating events and promotional initiatives that increase student engagement and community involvement.
• Supervise and mentor junior marketing staff and interns, fostering professional development within the team.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field; Master’s degree preferred.
• A minimum of 5 years’ experience in marketing communications, preferably in higher education or a non-profit environment.
• Strong knowledge of digital marketing channels, social media platforms, and marketing analytics tools.
• Excellent written and verbal communication skills with a keen eye for detail.
• Proficiency in graphic design software (such as Adobe Creative Suite) and content management systems (CMS).
• Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
• Strong interpersonal skills with the ability to build and maintain relationships with various stakeholders.

Benefits

• Competitive salary and performance-based bonuses.
• Health, dental, and vision insurance options.
• Retirement plan with employer matching contributions.
• Generous vacation and paid time off policies.
• Professional development opportunities and tuition reimbursement.
• Flexible work arrangements, including remote work options.
• Access to university resources and facilities.

Technologies & Tools

In the role of Marketing Communications Manager, candidates will use a variety of technologies and tools to enhance their effectiveness, including but not limited to content management systems (such as WordPress), social media management tools (such as Hootsuite or Buffer), email marketing platforms (like Mailchimp), and analytical tools (such as Google Analytics). Familiarity with design software, including Adobe Photoshop and Illustrator, is also essential for the creation of engaging visual content.

Ideal Candidates

The ideal candidate for the Marketing Communications Manager position will possess a blend of strategic thinking, creativity, and leadership skills. They should demonstrate a passion for education and a commitment to the mission of University of the People. Strong analytical abilities, coupled with excellent storytelling skills, will enable them to develop campaigns that resonate with diverse audiences. Additionally, a proactive approach to problem-solving and an adaptability to changing environments will distinguish a successful applicant in this dynamic role.