Job Overview

The Digital Marketing Manager at Trigenx, LLC will spearhead the strategic planning, execution, and management of digital marketing initiatives to elevate brand visibility and drive customer engagement. This pivotal role requires a combination of creativity and analytical skills to develop innovative marketing campaigns that encompass search engine optimization (SEO), content marketing, social media, paid advertising, and email marketing. The Digital Marketing Manager will collaborate cross-functionally to ensure alignment with overall business objectives and deliver measurable results. A keen understanding of emerging digital trends and the ability to adapt strategies accordingly is essential for success in this role.

Job Responsibilities

• Develop and implement comprehensive digital marketing strategies aimed at increasing brand awareness and lead generation.
• Manage and optimize digital advertising campaigns across various platforms, including Google Ads and social media.
• Oversee the creation and maintenance of engaging content for the company’s website, blog, and social media channels.
• Analyze and report on key performance metrics to assess and refine marketing strategies for improved outcomes.
• Conduct market research to identify trends, customer preferences, and competitive landscape insights.
• Collaborate with design and content teams to produce visually appealing and effective marketing materials.
• Manage and mentor junior marketing team members, fostering a collaborative and innovative work environment.
• Stay abreast of latest trends in digital marketing technology and methodologies to enhance the company’s online presence.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; Master's degree is preferred.
• A minimum of 5 years of experience in digital marketing with demonstrated success in managing campaigns.
• Strong knowledge of SEO, PPC, content marketing, email marketing, and social media platforms.
• Proficiency in analytics tools such as Google Analytics, SEMrush, and social media analytics.
• Excellent communication and interpersonal skills, with a strong ability to collaborate across departments.
• Creative problem-solving skills and a data-driven mindset to enhance marketing strategies.
• Experience in project management, with the ability to juggle multiple projects and meet deadlines.

Benefits

• Competitive salary and performance-based bonuses.
• Comprehensive health, dental, and vision insurance.
• Generous paid time off (PTO) policy and paid holidays.
• Flexible working arrangements and remote work options.
• Retirement savings plan with company matching contributions.
• Opportunity for professional development and continuing education.
• Corporate discounts and wellness programs.

Technologies & Tools

The Digital Marketing Manager will utilize a range of technologies and software tools to achieve marketing goals effectively. Key tools include Google Ads for paid search campaigns, Google Analytics for performance tracking, HubSpot for inbound marketing efforts, and various social media management platforms such as Hootsuite or Buffer. Familiarity with content management systems (CMS) like WordPress will also be essential for maintaining the company website and optimizing on-site content.

Ideal Candidates

Ideal candidates for the Digital Marketing Manager position at Trigenx, LLC will possess a blend of analytical and creative skills, along with a passion for digital marketing. They should demonstrate a proactive approach to problem-solving and possess the ability to think strategically while managing the day-to-day execution of marketing activities. Strong leadership qualities are essential, as the role includes mentoring junior staff. Candidates should be adaptable, with a willingness to learn and stay updated on industry trends, ensuring that Trigenx remains at the forefront of digital marketing innovation.