Job Overview

The Digital Marketing Manager at CyberRisk Alliance will be responsible for developing and executing cohesive digital marketing strategies to enhance brand awareness, generate leads, and drive customer engagement. This role involves overseeing various digital marketing channels including SEO, PPC, email marketing, social media, and content marketing. The successful candidate will also analyze campaign performance, provide insights, and collaborate closely with cross-functional teams to optimize marketing efforts in line with company objectives.

Job Responsibilities

• Develop, implement, and manage digital marketing strategies to achieve business goals.
• Monitor and optimize PPC campaigns, focusing on conversion rates and ROI.
• Oversee SEO efforts, including keyword research, on-page optimization, and backlink strategies.
• Create and manage email marketing campaigns to nurture leads and engage existing clients.
• Utilize social media platforms for brand promotion and customer engagement, develop content calendars, and schedule posts.
• Analyze performance metrics across all digital channels and prepare regular reports to inform strategy adjustments.
• Collaborate with content creators to develop high-quality, relevant content that attracts and engages target audiences.
• Stay up-to-date with the latest trends and technologies in digital marketing and make recommendations for improvements.
• Coordinate with external partners and agencies to ensure seamless execution of marketing initiatives.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 5+ years of experience in digital marketing, preferably in a managerial role.
• Proven experience with SEO, PPC, email marketing, and social media strategies.
• Strong analytical skills and proficiency in marketing analytics tools (e.g., Google Analytics, SEMrush).
• Excellent written and verbal communication skills.
• Ability to work collaboratively in a fast-paced environment and manage multiple projects simultaneously.
• Experience with marketing automation software (e.g., HubSpot, Marketo) is a plus.

Benefits

• Competitive salary and performance-based bonuses.
• Comprehensive health and dental insurance plans.
• Retirement savings plan with company match.
• Flexible working hours and remote work opportunities.
• Professional development and continuous learning programs.
• Generous paid time off policy, including vacation and holidays.
• Dynamic and inclusive work culture promoting diversity.

Technologies & Tools

The Digital Marketing Manager will be utilizing a variety of technologies and tools to facilitate marketing efforts. These include but are not limited to Google Analytics for tracking website performance, SEMrush for SEO strategy, HubSpot for email marketing and CRM solutions, social media management platforms such as Hootsuite or Buffer for scheduling posts, and Adobe Creative Suite for creating visually appealing content.

Ideal Candidates

The ideal candidate for the Digital Marketing Manager position should possess a blend of creativity and analytical skills. They should be innovative thinkers who are keen on developing new marketing strategies while being adept at analyzing data to inform decisions. A proactive approach to problem-solving, excellent time management skills, and the ability to communicate effectively will also characterize a successful candidate. Moreover, candidates should be passionate about staying current with digital marketing trends and techniques.