Position Overview

The Product Marketing Manager at CuraLinc Healthcare will play a pivotal role in the development and execution of marketing strategies that drive the growth and success of our product offerings. This position entails working cross-functionally to ensure alignment between product development, sales, and marketing efforts while establishing a comprehensive understanding of customer needs and market dynamics. The ideal candidate will utilize their expertise in market analysis, product positioning, and competitive intelligence to create impactful marketing campaigns that resonate with our target audiences and enhance our brand's overall presence in the healthcare industry.

Job Responsibilities

• Develop and implement comprehensive marketing strategies for new and existing products.
• Conduct market research to identify customer needs and preferences.
• Create product positioning and messaging that resonates with the target audience.
• Collaborate with cross-functional teams including product development, sales, and customer success to ensure cohesive messaging.
• Analyze market trends and competitive landscape to inform strategic decisions.
• Manage the development of marketing collateral, including brochures, presentations, and digital assets.
• Track and report on the effectiveness of marketing campaigns, adjusting strategies as necessary to optimize performance.
• Engage with key stakeholders, including customers and industry experts, to gather insights and drive product adoption.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
• Minimum of 5 years of experience in product marketing, preferably in the healthcare sector.
• Proven track record of successfully launching and positioning products in the marketplace.
• Strong analytical skills with the ability to interpret data and derive actionable insights.
• Excellent written and verbal communication skills.
• Ability to work collaboratively with cross-functional teams and influence stakeholders.
• Proficient in digital marketing tools and techniques.

Benefits

• Competitive salary with performance-based bonuses.
• Comprehensive health insurance plans, including medical, dental, and vision coverage.
• 401(k) retirement plan with company match.
• Generous paid time off and holiday schedule.
• Professional development opportunities and tuition reimbursement.
• Flexible work arrangements, including remote work options.
• Employee wellness programs and initiatives.

Technologies & Tools

The Product Marketing Manager will utilize various technologies and tools to enhance marketing efforts and project management. These include customer relationship management (CRM) systems, marketing automation platforms, data analytics software, and project management tools. Familiarity with digital marketing channels, social media platforms, and graphic design software is also advantageous in executing campaigns effectively.

Ideal Candidates

Ideal candidates for the Product Marketing Manager position will possess a strategic mindset and a passion for healthcare innovation. They should exhibit strong leadership qualities and the ability to adapt in a dynamic environment. Exceptional interpersonal skills will enable them to build effective relationships with diverse teams and clients. The ability to think critically, solve problems creatively, and drive results will be essential for success in this role. A proactive attitude and a commitment to continuous learning will also enhance their fit within our growth-oriented organization.